With its robust shock resistant structure and G-SHOCK-like case and bezel structures protecting sensitive parts from all-directional dropping shocks, Baby-G supports women's active lifestyles, including sports and various outdoor activities. All Baby-G watches are equipped with 100m or 200m water resistance. This prepares them for use in a wide range of environments, from sea and pool to skiing and snowboarding, as well as in all sorts of daily life activities.
From sport stars to pop stars to purveyors of street fashion, Baby-G watches are the ideal way to display your personality and individuality. Baby-G watches have been proven to stand the wear and tear from the sports stadiums, to the surf to the street and the runway for 25 years.
G-Shock is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life.
At a time when it was commonly believed that watches were breakable items, G-Shock's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. The structural development and parts improvement took approximately two years. After a long, hard process of trial and error, G-Shock was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized through breakthrough thinking, including the ideas of a hollow-structured case, all-directional protective covering and the use of cushioning material to protect critical parts.
These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since launched, G-Shock has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.
Some of the features, depending on the model chosen, of Baby-G watches include 100m water resistance, 200m water resistance, World time function, Stopwatch function, Countdown timer, Multiple Alarms, Snooze feature, Automatic Calendar, 12 or 24 hour time display and various other functions and features.
Tough womens and girls watches built shock proof with the G-Shock technology but in a femme style. Baby-G watches represent the best of Urban skate, hip-hop, snowboard, surf, graffiti, bikes, music and fashion.